WhatsApp Business is a very powerful Mobile Messaging tool for Small businesses used by over 2 billion users globally. In this article, we will be taking you through the advantages of integrating WhatsApp Business into your strategy.
What is WhatsApp Business?
WhatsApp Business is a free mobile messaging application that allows small businesses to effectively communicate with their customer in a friendlier and personal manner. WhatsApp Business is available for both Android and iPhone users.
WhatsApp was an independent messaging platform when it first launched in 2009 but was later acquired by Facebook in 2014. As of 2022, it is still owned and managed by Facebook.
You can learn how to download it from the Google Play Store and the App Store.
WhatsApp Business vs Traditional WhatsApp
WhatsApp Business was created to help small businesses with interaction with customers and provide an additional feature that does not come with a personal WhatsApp account. For example, you can add your business details to your WhatsApp Business account while traditional WhatsApp limit you to profile picture, name, and description.
Benefits of WhatsApp for Business
1. Business profiles
WhatsApp business profiles help brands to gain customer loyalty by giving them a familiar face and identity. Different from the traditional WhatsApp, WhatsApp Business provides robust fields that enable you to enter more details about your business like your address, business description, email address, and website.
I assume by now you have installed WhatsApp Business on your mobile phone. IF not, go to your respective App store and download then follow these steps to add details about your business: Go to WhatsApp Business app – Open Settings > Business settings > Profile.
2. Product/Service Catalog and Collections
Customers do not only have access to your business details when communicating with your brand via WhatsApp Business. Your WhatsApp Business account can act like a mini shopping system that allows customers to browse and check out items they are interested in.
For each item in your catalog, you can add information, including price, description, and link to your website especially if you are running an online store. This is a much more convenient way instead of always asking you for such information using chats.
3. Messaging Tools
WhatsApp Business comes readily shipped with a set of messaging tools that assist small business communication:
Quick replies let you save and reuse messages you frequently send so you can easily answer common questions in no time.
Automatic Message: You can also create a greeting message to introduce your customers to your business by initiating a chat with your business.
Create a new greeting message or edit an existing one by following these steps Settings > Business settings > Greeting message.
Away Message: Like greeting messages, Away messages allow you to set up replies that are automatically sent to customers when they try to contact you after working hours.
Steps to set up an away message: Settings > Business settings > Away message > “Activate away message”.
4. Profound Customer Relationship
Whatsapp Business provides small businesses with a robust set of communication opportunities that allow for a lot of personalization. Customer is more connected to a brand since they know they are dealing with a real persona and not a robot by so doing increase the level of relationship a business builder with a customer over time. This increases customer retention and brand loyalty.
5. Higher Conversion Rate
With a more connected customer relationship, businesses are better able to convert potential customers and lead into loyal buying clients and even make them brand ambassadors. Effective communication is always key to any personal, professional, and business relationship.
Text messaging statistics reveal that messaging after initial contact with a prospect can increase the conversion rate by 112.6%.
Key Take Always
WhatsApp Business provides a remarkable advantage for any Small and Medium-Sized Businesses including Startups. From improving customer relationships to increasing conversion rates, any business can learn to properly integrate and optimized WhatsApp business to improve mobile communications and Customer Experience (CX)
Do you need a mobile strategy to help improve your small business? Nebitex Digital Consultancy is here to help you get the business result that you want. With our range of Digital Services and Free Consultation services, you can attract more customers, increase sales and expand your brand visibility in no time Chat us now on WhatsApp
Emmanuel Okaiwele is a Freelance Web Developer with Experience in Front End and Back Website Development, Linux Servers Administration, and Digital Strategy.