Before the adoption of digital technology, the real estate industry has been a profitable business venture. However, Digital technology in recent times has greatly increased the business opportunities for Realtors with social media being a key driver for attracting leads to a real estate agency.
This article will go a little further to list five digital tools that any real estate agency can exploit to help them increase lead generation and get more deals.
5 Amazing Tools and Technologies for Real Estate Agency
1. Social Media
Social media is not a surprise; it has been a powerful tool for businesses in the last decades and real estate agencies, this is a really powerful tool to leverage. If you have not been using social media strategy in your business as a realtor, it simply indicates you are deliberating losing prospects to your competitors.
A simple way to get started is to create a Facebook and Instagram page. Other social media platforms can be used but from observation, Instagram has proven to be one of the go-to tools for most realtors, since you are dealing more with pictures and short video clips.
2. Multiple Listing Service
Multiple Listing Service is a collection of private databases established by real estate brokers to help bring property buyers and sellers together. Online property listing service comes in different variety, as a realtor, you can leverage this tool to help your agency generate more leads by listing your properties on such a platform to reach a wider audience and generate more potential leads for your business.
3. Google My Business Profile
Google is the number place everybody goes to for any kind of information and Google gives priority to paid advertisements as well as business profiles. You may want to set up your own Google My Business profile to capture potential clients that are searching for real estate information online.
4. Digital Ad Campaign
Advertisements are one of the most important business growth tactics any business can employ and Digital advertisement makes this even more profitable. Advertising your agency offers on Facebook and Instagram can greatly increase your overall business result and bring your business closer to your targeted audience. Just be sure you have an effective sales funnel strategy in place to get attention, create interest, nurture and finally persuade your leads to take action.
5. Blog or Business Website
Your agency website is a perfect place where a potential customer can learn more about your property services including the listing of your properties. It serves as an effective online marketing strategy that can improve your brand’s credibility and support all other forms of marketing efforts including social media strategies and Digital advertisement campaigns. Hence your agency should have one.
Digital Technology such as social media, websites, virtual tours e.t.c. provide real estate agencies an enormous opportunity to improve their business performance.
Do you think you will need some help, advice, or information on implementing any of these ideas I just shared? Feel free to get in touch with us with our free 30 minutes consulting.
Emmanuel Okaiwele is a Freelance Web Developer with Experience in Front End and Back Website Development, Linux Servers Administration, and Digital Strategy.