Introduction
Do you have products or services that people are willing to pay for and you want to be able to reach more customers and increase revenue? Maybe you are a retail shop, a course creator, a boutique, a skincare specialist, or even an NFT collector; you can own an online shopping store and sell directly to customers.
When deciding where to sell online, some may choose to sell on a marketplace like Jumia, Konga e.t.c while a handful of others use their WhatsApp and social media to reach out to potential customers. The drawback with this is that you may not be able to get organic traffic directly to you and your brand identity may be losing power big time.
However, with an eCommerce website, you can achieve more, and below I highlight 6 reasons why you should own your eCommerce shopping website if you have any products or services to sell:
1. Create trust and credibility
More people will buy from you if they trust you and have a feeling of dealing with a credible business. Having an eCommerce shop for the products or services that you have to sell will help to project your business in a positive way which will increase trust and credibility among your customers.
2. Strengthen and establish your brand
Numerous limits are imposed when selling on a marketplace or using your WhatsApp or social media for selling. For example, a marketplace may limit how much you can customize your offer. Customers may even think your product belongs to the marketplace. While a phone or social media on the other hand may limit the local search and wider reach.
With an eCommerce website, you maintain full control of your perception and build a strong brand presence. Customize mailing list, sales copy, and much more. The possibilities are endless.
3. Higher Conversion Rate
Customers love to feel they are in control of their spending and buying process. Potential buyers are more likely to make purchases when they can place an order instantly anywhere at any time of the day, rather than waiting for a regular store to open.
4. Attract new customers with Search
Most online shoppers are constantly checking for the price and features of products; through Search Engine Optimization SEO, your eCommerce website can show up on Google Search Engine Result Page (SERP) and Google Business Profile thus driving such customers to browse through your website and eventually make a purchase.
5. Collect Payment Automatically
You don’t have to manually send buyers your bank account or invoice in other to make payment for our product. Payment gateway integration comes fully functional with every eCommerce website. Customers can make payments with their credit or debit card without any manual process whatsoever.
6. Showcase your products or service online 24/7
A website is your online shop and that means your shop is always open round the clock and customers can have access to purchases without you having to lose any sales.
While you are at sleep, customers can browse your products or service, check if a particular item is in stock, and make payment.
Closing Remarks
Having your eCommerce website offer your products or service numerous advantage over your competitors. You get found online and can offer discounts and coupons to further drive a customer to do business with your brand. Potential customers can conveniently browse through your product listing and purchase with their credit or debit card without any manual involvement on your part.
Do you think you will need some help, advice, and information on developing a professional eCommerce website for your products or service, Feel free to book a free 30 minutes consulting session?
Emmanuel Okaiwele is a Freelance Web Developer with Experience in Front End and Back Website Development, Linux Servers Administration, and Digital Strategy.
