Let’s start this post by taking a look at some facts and figures To better understand the seriousness of this post and why I decided to put this together. You are reading this because you want to know better how to improve your business in some way using the internet, which is exactly what we do at Nebitex Digital Consultancy.
- 99% of consumers have used the internet to find information about a local business in the last year.
- 78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020).
- 21% of consumers use the internet to find information about local businesses every day (down from 34% every day) – Local Consumer Survey 20222
From the above figures, you can realize consumers are not really for big companies but they are actively searching for local businesses to buy products or services from, which leaves room for a lot of potential customers for every entrepreneur running a Small or Medium-Sized business or startup.
In this post, I will be sharing with you the importance of establishing an online presence and the seven most effective ways I found to help any business establish a successful online presence, so that they can take one step higher in achieving their business goals.
Why is an Online Presence Important?
It has never been so important for a business to connect and engage with current and potential customers using the internet. In this Digital Age, the importance of a Digital Presence for your business without doubt comes with a lot of benefits, and losses are inevitable for any business without one.
A digital presence improves the ease of showcasing your products and services and makes it easy for customers to find your business and what you offer. It can also help you market your brand and build a relationship with customers, this is key to business success in this new age.
Below I list the 7 most effective ways to build a successful online presence for your business or brand:
1. Have a professionally designed website
A professionally designed website can have a positive impact on your business performance online. It can foster credibility and project your brand to offer your business one of the most effective ways to stay online.
2. Build a Social Media Presence
Almost everyone is using social media and this is where you will get most of your customers from. It makes a lot of business sense to have active social media account that you update regularly.
3. Developer High-Quality SEO Contents
Content like the old saying goes is king, Develop quality content for your user that will be search engine optimized. Maintaining a blog for your business through your website is very useful for cultivating brand authority and assisting in your sales funnel. Videos, ebooks, and infographics are just a few of the many contents you can you to reach out to your current and potential clients. In a nutshell, develop a content strategy for your business.
4. Maintain an Active online presence
Networking in the physical world is as important as networking online. Become as active as you can be online through posting content, like sharing and commenting on other user activities, and see how others will respond to yours.
5. Publish your Google My Business Profile
Google Business profile can help a lot in improving your local listing when people search for products or services on Google. So take advantage of this and put up your Google Business Profile.
6. Develop irrespirable offers
Don’t just sell products or services, create and offer around what you sell. Offer discounted promotions as this will shake things up and get people coming to your business. We all love to feel we are getting the best offer.
7. Use Paid Advertisement
Pay to play. It is more of a game of numbers and attention. Paying a few bucks to advertise your brand, promote content or offer can also offer a great reward for your business. So have some plans for that.
Every business needs to have a strong digital presence. However, this will not happen overnight as it will take some time and affect your path. But with patience and consistency, you are sure to see tremendous improvements that will positively catapult your business to heights you never thought were possible.
Emmanuel Okaiwele is a Freelance Web Developer with Experience in Front End and Back Website Development, Linux Servers Administration, and Digital Strategy.