Copywriting and Content Writing: Key Difference
It is easy to confuse the concepts of content writing and copywriting when approaching digital marketing. However, they are not the same thing though they both cross paths with each other.
What is Content Writing?
Content writing is a generic digital marketing term that refers to the process of developing textual content for marketing purposes. It requires planning, editing, proofreading, and publishing with the aim of either informing, entertaining, or educating a particular audience.
Content writing may include blog articles, ebooks, case studies, scripts for videos, press releases, and much more.
What is Copywriting?
Copywriting can be compared to rhetoric; it is a form of content writing but with the purpose of persuasion.
Copywriting as a high-value skill is relatively quite different from content writing. It is a powerful sale technique that adds an immerse force to any content development. It is both an art and science with a major focus on convincing the audience to take a particular set of actions.
Just like a salesman will persuade a customer to make a buying decision, a content writer’s main goal is to persuade the audience with “power words” to make a buying decision or take a particular set of activities that a brand desire.
A content writer service/skill is needed in an advertisement, sales copy, billboards, and anywhere that the aim is to persuade an audience to take a particular set of actions.
Content writing is about developing content. It involves writing, editing, proofreading, and finally editing. Copy wring is about persuasion and selling.
Are you looking for a professional copywriter to help you write a compelling advertisement or social media copy that persuades your audience to make a decision? Or you want to develop contents that project your brand authority and position you as a leader in your industry.
Nebitex Content development service, as well as copywriting service, gives you the best shot. Get in touch with us today by call or WhatsApp on this number (+234) 701 821 8632
Emmanuel Okaiwele is a Freelance Web Developer with Experience in Front End and Back Website Development, Linux Servers Administration, and Digital Strategy.