Introduction
WordPress is a free, open-source Content Management system (CMS) that is used for creating any type of website and is one of the favorite tools for bloggers. There was a time when entrepreneurs needed the service of a designer/developer just to make minor changes to their websites or content after their first development. But with the introduction of WordPress the management of websites got easier for both developers and website owners.
Whether you’re a Real Estate Agency looking to display property listings, a small business looking to sell your wares on the web, or a content creator looking to sell online courses, WordPress CMS is an excellent choice for your website.
So, let’s dig into some of the reasons why WordPress is great for small business enterprises.
1. User-Friendly Interface
Whether or not you are technical personnel, WordPress is created in a way that any user no matter their skill level can easily catch up with developing and managing a website. It comes with several web page builders (Elementor, WPBakery Page Builder, and Visual Composer Website Builder) that make website design and development easy and fun without coding. Users can easily create web pages, blog posts, menus, and forms and manage media like videos and images with ease & convenience.
2. Free and Open Source
We all love freebies. Free and easy to use by anyone and it is Open Source, meaning anyone can download and modify its source code to add more functionality to their website with the help of a WordPress Developer coding in PHP programming language.
3. Easy and Quick Setup
The setup process for WordPress is fairly straightforward. Get a domain name and a Web hosting account. From your cPanel, you can easily install the application with a click of a button and you are up and running in no time.
4. Extended Functionalities with Plugin
WordPress can be used to develop virtually any type of website you can think of and any features that you can imagine most definably have a plugin for it. WordPress plugins help users extend the functionalities of their website. For example, if you want to integrate zoom meetings or Whatsapp Live chat, all you need to do is search for a plugin from the WordPress repository, install it and you are good to go.
5. SEO friendly
To be found online is a great business advantage of any website. Website deployed on WordPress CMS by default is SEO optimized. Additionally, it allows you to install SEO plugins such as Yoast, All in One Search, and more to further help improve your web page optimization settings.
6. Easy Management
WordPress comes shipped with an easy to use Management Tools for managing both single and multiple websites.
7. Security and Reliability
WordPress provides regular updates and security patches that provide a safer website environment for users. Additionally, you can also install third-party security plugins that can assist with cloud-based backups, firewalls, virus and malware real-time scanners, anti-spam for comments, e.t.c.
Closing Remarks
WordPress provides a stable, secure environment for Small and Medium Businesses to create and manage their website easily without the technicality of writing codes. This provides amazing benefits for your business website. You can create virtually any type of mobile-friendly website with WordPress from restaurants to hotels, educational websites, real estate, eCommerce websites e.t.c.
Do you think you need some help, and information on developing a professional website for your business or organization? Feel free to book a free 30 minutes consulting Session
Emmanuel Okaiwele is a Freelance Web Developer with Experience in Front End and Back Website Development, Linux Servers Administration, and Digital Strategy.
