Multi-Channel Marketing is a practice of using a combination of approaches to reach and interact with customers. The approaches can be direct or indirect communication channels such as websites, email marketing, social media, physical stores, mobile devices e.t.c. This help to reach potential customers on their preferred channel of communication thereby improving Customer Experience (CX).
Consumer buying behaviors are constantly changing and all habits cannot be the same. With a Multi-Channel approach to marketing a business product or service, you are reaching your audience on the channel that they prefer and tailoring your marketing message to appeal to their needs.
Advantages of Multi-Channel Marketing?
1. Increase Customer Engagement
Utilizing several marketing channels at the same time automatically translates into higher numbers of customers that get to interact with your brand. This opens up new channels of communication between a business and customers.
2. Wider Audience Reach
When your business utilizes multiple channels of marketing in your strategy, you drastically increase the number of potential customers that can gain access to your products or service.
3. Reach Consumers on Their Preferred Channel
Some customers prefer certain channels for their online activities, some may prefer Facebook and Instagram while others more professional may be on LinkedIn. Others may just prefer to work in your physical location. Where ever they may be, a multi-channel approach help meet them where they are.
Key Take Away
Multi-Channel Marketing is a practice of interacting with prospective clients and customers across several mediums such as websites, online ads, social media channels, direct mail, mobile device, e.t.c. Marketing your products and services on a single channel isn’t enough for today’s consumers. Your prospective clients and customers want to have the option of shopping in-store, through a mobile device, or even by phone a phone call with a sales representative. They want to be free.
It’s left for you to take to the bull by the horn and meet them wherever they may be and sell your brands to them.
Emmanuel Okaiwele is a Freelance Web Developer with Experience in Front End and Back Website Development, Linux Servers Administration, and Digital Strategy.
